Online Video Mastery: Facebook, Instagram, Snapchat, LinkedIn & YouTube
Video content is the future! Understand, strategise and enhance your video content on Facebook, Instagram, Snapchat, LinkedIn & YouTubeWatch Promo
Why sit this course?
Creating Killer Video: Facebook, Instagram, LinkedIn, YouTube & Snapchat
In-depth insights into successful video content across the biggees
Understand How & Why Things Go Viral
Learn the fundamentals of all successful viral campaigns and create highly shareable content
Must-Use Tools For Creating Online Video At Scale
Cost effective, super-useable, useful tools for small teams
Smart Seeding, Promotion and Distribution For Online Video
Using smart ad targeting, search engine optimisation and influencers to make your video soar
Keep Ahead Of The Great Social Media/Video Transformation
Social media is now dominated by video, start making moves today, or be left behind
What content is covered in this Course?
Online Masterclass Overview & Agenda
- Thinking Strategically About Online Video
Leveraging Video For Brand Building & Direct Response
Evaluating Performance Beyond Video Views
- Defining Reach & Search KPIs for Campaigns
- Internal & External Video Production Options
Making The Most Of Instructional & Educational Video
- Producing Higher Performing Promotional Videos
- Understanding Informational & Live Video
- Key Triggers For Viral Video Success
- Documentary & Long-form Video Revival
- Facebook Algorithm & Organic Video Best Practice
- Exploring Instagram, Twitter & LinkedIn Video
- YouTube Watchtime & Keyword Research
- Social Video Ad Campaigns
- YouTube's Massive Untapped Video Ad Opportunity
Preview1. Online Masterclass Overview & Agenda (9:16)
Start2. Thinking Strategically About Online Video (30:57)
Start3. Leveraging Video For Brand Building & Direct Response (16:30)
Start4. Evaluating Performance Beyond Video Views (19:58)
Start5. Defining Reach & Search KPIs for Campaigns (11:57)
Start6. Internal & External Video Production Options (16:09)
Start7. Making The Most Of Instructional & Educational Video (10:47)
Start8. Producing Higher Performing Promotional Videos (17:45)
Start9. Understanding Informational & Live Video (24:42)
Start10. Key Triggers For Viral Video Success (26:06)
Start11. Documentary & Long-form Video Revival (20:28)
Start12. Facebook Algorithm & Organic Video Best Practice (24:43)
Start13. Exploring Instagram, Twitter & LinkedIn Video (16:01)
Start14. YouTube Watchtime & Keyword Research (28:31)
Start15. Social Video Ad Campaigns (20:43)
Start16. YouTube's Massive Untapped Video Ad Opportunity (26:37)
Start* DOWNLOAD SLIDES HERE *
James Fitzgerald is the Executive Director of Programming at SMK.
SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.
As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.
How does the Pricing work?
Become an SMK member for unlimited course access
Join SMK: Digital Excellence and access all online courses as they are released PLUS all Strategy Training Courses, Member Clinics, Technical Labs, Facebook Working Group Member Support and Live-Streams
SMK releases between 25-35 hours of new leading-edge, digital marketing eLearning course content each month, touching on everything from Facebook Marketing, to Google Analytics, Digital Copywriting and much more. Digital Excellence Membership packages start from just $85 +GST /month with plans for individuals and teams available.
Join hundreds of marketers today, from organisations like Sydney Metro, News Corp, Meat & Livestock Australia, Australian Youth Orchestra, Tourism Bendigo, Precision Group, Department of Education (QLD), City of Playford, Working Style (NZ), Timberland (NZ), Asics (NZ).
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Who is this course for?
Simply put, this course is for anyone who works with online video and social media or is looking to start developing or enhancing a video presence on social media: