What is Digital Live-Stream?
New to SMK: Digital Excellence, the Digital Live-stream is a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat.
There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important.
SMK Digital Live-Stream identifies the key digital marketing updates, what they mean and how to apply them in your business.
This exclusive 3.5 hour Live-stream was hosted by SMK’s Executive Director; James Fitzgerald. It features the most impactful Google SEO, Ads, YouTube, Google Analytics & Gmail developments, latest market insights and platform updates between April – September 2020.
Preview1. Agenda (10:47)
Start2. How COVID has impacted Google and wider search behaviour (10:33)
Start3. Understanding the importance of Share of Search for brand awareness reporting (9:52)
Start4. Leveraging Google Ads Manager Search Console and Google My Business for reporting (12:48)
Start5. Google My Business gets easier and more useful (21:09)
Start6. Google My Business COVID features Messaging upgrade (17:53)
Start7. New paid for Google My Business features (10:59)
Start8. Google Discovers untapped organic opportunities (18:14)
Start9. Setting up new Google Discovery ads (9:26)
Start10. Googles expanding lead-gen campaigns across Search & YouTube (14:58)
Start11. Maximising Googles new organic Shopping features (13:24)
James Fitzgerald is the Executive Director of Programming at SMK.
SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.
As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.
How can I get access to the Digital Live-Streams?
Who is Digital Live-Stream for?
Simply put, Digital Live-streams are for anyone who needs to keep on top of the most important social media and digital marketing developments:
Why should I use Digital Live-Stream?
Keeping on top of the latest developments in social media, search, email, mobile, content, analytics etc. is hard.
The major digital players roll out updates within their respective eco-systems weekly. Whether it’s Facebook News-Feed tweaks, Google search updates or new ad products launching within Instagram or LinkedIn. Ensuring your digital marketing activity is up-to-date can become a full-time job.
That’s where SMK: Digital Excellence comes in. You see, keeping on top of these weekly developments is, in fact, SMK’s fulltime job. Which means it doesn’t need to be yours.
Which is good.
It means you can do the job you get paid for. Confident in your digital Intellectual Property (IP). Ensuring you don’t get ‘upgraded’, for a more digitally savvy model…